iTunes Movie Rental Rules

Our friends at Apple Movie Junkie have just posted a handy little post called “The More You Know: The iTunes Store Movie Rental Usage Rules”. Take a look there for more details on US rentals but in a nutshell:

  • 30 days to watch from download time;
  • 24 hours to watch from start of viewing (can watch multiple times);
  • Can move between devices but only play on one at a tiime;
  • and more.

apple-itunesmovierentals1The rules are actually pretty simple if you can sort out the difference between when you have 30 days (before you start watching) and when you have 24 hours (as soon as you’ve hit “Play”).

Strangely enough, it seems that in Canada, Australia/New Zealand, Germany, and the UK, you actually have 48 hours to watch from the start of viewing, which is great and a much more reasonable timeframe. So there’s one (and only one) way that some of the international iTunes Stores are better than the US one (with the biggest negative for me still being that the US has reams of free content that you just don’t get from other stores – maybe 1/week in Canada vs. 5-10/week in the States).


13 Responses to “iTunes Movie Rental Rules”

  1. So, once I’ve downloaded but have not begun viewing, I have 30 days to view?
    But once I have started the initial playback, I have 24 hour left to view as many times as we wish?


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